It's easy to overlook technology businesses that don't feel tangible. Cloud computing is a difficult concept to grasp as it is. Even within the cloud technology space, it's tough to stand out among the competition. That was exactly the task at hand—create a digital experience that was refreshingly unique and as innovative as the company.

I was brought on to work with the Digital Experience team at NetApp that was shaping the future art direction of the company's primary website. Working closely with internal teams and various agencies, we developed a fresh visual aesthetic, a robust design system and redefined the NetApp brand.

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Services

User Experience Design

Interface Design

Art Direction

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Industry

Data Management & Cloud

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The NetApp team partnered with a number of outside agencies during the process of building the new digital experience. Mother Design evolved the existing brand into a colorful, fun and persuasive brand identity that gave us the tools to create an engaging website.

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Using the foundation that Mother created, we refined and adapted the visuals to work for us on the marketing site. Bringing in Deep Yellow for rendering, we were able to create a soft and intriguing visual story for every page.

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