The luggage industry can be noisy, from niche products to generic bags that are anything but innovative. eBags has made a name for itself within this noise by creating durable and innovative travel luggage that solves the specific needs of its customers.

‍

To further establish its private label brand, eBags explored rebranding under a new name and look and feel. While the name was not used, the creative direction established a bold new look for the organization to grow with over the coming years.

‍

The idea that everything had its place was an important concept to the team. Your bag is organized, so why shouldn't the brand also be organized. This was a powerful idea and led to inspiration for the logo as well as the visual direction of digital layouts.