Anthrolitics
2020
Anthrolitics is a coaching practice and methodology that seeks to guide individuals through their own personal journey of leadership.
The practice of being human among other humans is what Anthrolitics sets out to achieve. Anthrolitics is an executive coaching program built by Khalid Halim with the aim to remind us all that we're just humans, even at work. His vision behind the brand was to create something that spoke to him as well as the message of his coaching.
This project was in collaboration with Tyler Kruger.
Directional patterns were added to the identity to act as supporting imagery.